Apple's World Wide Developer Conference 2010 in a Nutshell
First the initial PR and Stats:
iPad updates- We have 8500 iPad apps in the store now with 35M downloads and 2 M iPads sold.
iBooks- We've had 5M iBooks downloads. Five of Six of the major US publishers claim the iBookstore has 22% share of their products.
Steve makes it clear that Apple supports 2 platforms: HTML 5 and the App Store. Currently there are 225,000 apps in HTML 5 in the App Store.
Apple sees 15,000 apps submitted weekly with 95% of apps approved in 7 days.
Unapproved apps are 1- 'not functioning as advertised', 2- 'private APIs'  and 3- 'crashy'.
EBay Success report form the CEO John Donahoe- EBay expects $1.5-2B of app related profits this year.
Reed Hastings of Netflix announces Netflix for the iPhone! Free! This summer. The iPad app big success.Built of Apple's adaptive nitrate to help seamless network switching, which is great for movie streaming.
Mark Pincus from Zynga announces Farmville for iPhone. Zynga has 70M users, $2M raised for Haiti. Farmville will have push notices for crops!
Karthik Bala from Activision Games introduces Guitar Hero for iPhone.It comes with classic rock, such as Queen, Rolling Stones. They've designed a 'new gaming experience', tapping and strumming for play. He demos live. $2.99 in the app store.
Steve announces they've passed 5Billion downloads from app store. The developer cut is $1Billion.
On to the iPhone News-
Quotes from Steve- "There have been a lot of stats floating around, market research, studies. Some are okay, some are questionable. I'd like to give you two pieces of data. The first is a report that just came out from Nielsen. They said what is the market share in the US? RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%... Nielsen said we're over three times the market share of Android." "Here's another one -- mobile browser usage. iPhone is at 58.2%, and Android is at 22.7%... that may help you put things in perspective."
Today we announce iPhone 4, the biggest leap since the iPhone!
iPhone 4 has 100 new features, let's look at 8:
1- Physical redesign-
A new design, its the thinnest smartphone out at 24% thinner than 3Gs.
(volume/mute on left edge, sleep, headset, mic#2 (noise cancellation) on top, camera LED flash on back, front cam, receiver, home on front)redesigned engineering, outer band, part of anteneanne) (blue, wifi,gps,umts,gsm)stainless steel/glass
2- New Screen Technology Introducing Apple's 'Retina display'. It has 4X pixels density, 326 px per inch, 300 is about the limit the human eye distinguishes.
It's good for character based languages.3.5-inch display, 960x640 (4x more pixels) 800:1 contrast ratio, also 4x beter. IPS technology for more accurate color than OLED. big clarity diff.
(IPS is a tech for flat screens to improve wider angle viewing)
3- New Processor- We built our own chip, the  A4 processor, and switched to micro SIM for space."Because we've been able to make the battery bigger and because the A4 is so good, we've improved the battery life. 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music..." standby 300hrs10:49AM Dual mics, 802.11n WiFi, GPS, compass, accelerometer.
10:49AM Quad band HSDPA, 7.2Mbps

4- Gyroscope We've added a Gyroscope to the accelerometer for 6 axis motion. Steve plays a Jenga like game. in gyro rotation. There is a new API for the  Gyroscope.
5- New camera system-We've jumped from 3 to 5 MegaPixel with backside illuminated sensors. The Megapixels tay the same size (ie, capture more data). There's 5x digital zoom, tap to focus, 1 click sharing, LED flash. Introducing built in HD video with editing, 720px at 30fps.  iMOvie on iPhone!!!!! Randy Ubillos iMovie and Final Cut engineer demos editing, adding titles, transitions, itunes music, themes. $4.99 in the App Store.

#6- iPhone OS4- First we renamed it to iOS4, multitasking. we never wanted to do it, until we could manage to not kill the battery. We've added folders and whatnot. Now he plays music, checks his mail, goes to a webpage. Swip to one side for instant iPod controls. Unified inbox for mail. Auto folder creation, by dragging on app onto another.The Enterprise side of iPhone- Adding Microsoft's Bing to current Enterprise supports. Gold Standard API is available for developers today.
7- IBooks-iBooks are coming to iOS4- (we've sold 100 million iOS devices (iPAd, iPhone, Ipod Touch). iBookstore, with free multiple downloads, syncing etc. Over WiFI 150M accounts in iBooks
8- iAds- iAds already have big advertisers like, Citi, Target, Sears, Nissan. They are designing interactive ads. July 1 for iOS devices. Apple already has a 48% commitment to iAd (of all iOS4 ads) from advertisers for 2nd half of 2010.

One More Thing!
He makes a video call to Jonathon Ives and …
Announces FaceTime- an iPhone video calling app. It's WiFi only in 2010, until the carriers are onboard. No set, he shows a video of sign language con.
Pricing- iPhone 4 is in two colors. White and black. Pricing -- $199 for 16GB, $299 for 32GB, pre-orders June 15th, Avail. June 24th. Upgrades at At&T available 6 Months early. 5 Countries in June, 18 More in July.iOS upgrades free, even for iPodTouch. Not all features available in older models. June 21st. (not available on Original iPodtouch)
Dock and Cases $29 each, cases in multiple colors.