Apple is reportedly negotiating with some major entertainment companies for television content consumers can lease to watch on Apple TV for 99 US cents a pop. These deals might give Apple TV users access to some of their favorite TV shows and would help drive the sales of Apple TVs, iPod touches, iPads and iPhones. The content will be leased through the iTunes store.

Posted at http://www.macnewsworld.com/rsstory/70694.html